Wednesday 17 April 2019

Importance of SEO Content for Your Hotel Business


From the background, everything looks glamorous and cheesy in a hotel business. But, when you step into it, you realize the importance, hardships and obviously strategy to carry forward the business for long run. More than that, it is also important to register your work in the eyes of the customers. But, it is also not so sure that each and every person will come to your hotel for getting the experience and services you provide. For that, social media and online platform is the most important path to register your name, brand, and target in the minds of the potential customers.

To make your online platform or website of your hotel, it is crucial to make it more informative and engaging along with search engine friendly. That is why; the need of SEO content comes in. SEO is the main factor or you can say the most essential aspect on which search engine works. Basically, if you put more keywords in your content, you content will be more SEO approachable online.    An hotelier can generate more income through direct online booking from the people around.

Make sure whatever you are writing should always informative, easy to access and absolutely search engine friendly. When a person search for a hotel website, due to SEO content your website will come up on the top and will eventually falls under top rated website. And by this way, your source of income will also increase. Whatever people are searching for in a hotel, yours should be on the top and by this way you can generate more revenue and ratings.

For more information, feel free to Contact us -
Websrefresh Phoenix, AZ
600 W. Van Buren St.
Phoenix AZ 85003
Phone: (602) 644-1779
Website - www.websrefresh.com

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Tuesday 9 April 2019

4 Key Elements to Have a Successful Website for a Hotel Business

There is no need to mention that a website is very imperative for a hotel business. It helps boost your hotel business worldwide. A well-maintained and successful website offers you lots of advantages towards promoting your business, beating the high market competition and earning good revenue. It is the only online source to provide all the information to the customers including room specifications and service provided by the motel. In fact, most of the travelers explore through hotel website before ensuring their room booking decision. Thus, it is very significant for you to have a successful website for your business.

There are four key elements that you can follow to have a successful hotel website. These are:-

Photography:- Hotel images can be the most powerful element to increase booking. They say a lot about the accommodation property and are critically significant to customers throughout the hotel selection process. Pictures that clearly demonstrate rooms, bathrooms, exterior, facilities, and locations help travelers to book a room in the hotel with full confident.

Seasonal Content:- Posting seasonal content on a regular basis is the best way to keep travelers engaged to your site. This will also help your site to get more visibility on major search engines like Goggle.

Local events list:- Your website should have an updated local event list. Travelers are always interested in collecting information about local events of their favorite holiday destinations. If they find event information on your site, then they will spend more time on your site and definitely come back again and again.

Blogs:- Every month you need to post new blogs on your website. Blogs are always appreciated by travelers as they help travelers to get a better idea about your services. As a consequence, it will help you to reach new customers and get better web visibility.

Hope above mentioned tips will help you to get a successful website for your business. But if you need more help, then you can approach reputed company I.e. Websrefresh. It is a leading Phoenix-based company which has been offering exceptional internet marketing services to hotel owners for many years.

For more information, feel free to Contact us -

Websrefresh Phoenix, AZ


600 W. Van Buren St.

Phoenix AZ 85003

Phone: (602) 644-1779

Website - www.websrefresh.com

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Wednesday 3 April 2019

How Can You Make Your Hotel Website Voice Command Friendly From Google, Alexa And Siri?

Voice search is that latest buzz in the hospitality industry. Most of the web users now prefer voice searches for finding information on the internet. That is the main reason why, most of the hoteliers are eager to know how they can optimize their websites for the voice searches. This facility allows web users to access information and takes actions like hotel booking through voice commands, instead of typing long phrase queries on the small screen of mobile phones. If you want to hit the extensive market competition, then you should provide your audience this search facility.

Here are some smart ways that can aid you to make your hotel website voice search friendly

Optimize your website: You should implement all the latest SEO and SMO techniques to optimize your website. This will give your site popularity, credibility and also increase its ranking as more and more people will land on its pages.  However, this will become possible only and only when your site is optimized as per the standard parameters defined by popular search engines like Google.

Promote Long-Tail Keywords: - People use long-tail keywords for voice searches to find information online because they are more specific and thus give more accurate results to the users. Moreover, they are less competitive and very lucrative to the business. So if you promote long-tail Keywords that are relevant to your business, then it will certainly help in optimizing your website for voice searches.

Mobile friendly sites: Generally people use their mobile phones to collect information from the net. You should know that about 30% of mobile searches are now made through voice search apps like Siri or Alexa.  So if your site does not support voice searches or advanced mobile device technologies, then it will definitely lose business.  So you should ensure that your hotel website is mobile friendly and support all advanced voice search applications.

Above mentioned points will definitely help you optimize your hotel website for voice searches. But if you need professional assistance, then you can approach us at Websrefresh. We are a leading Phoenix-based company which has been offering exceptional SEO services to hotel owners for many years. We are just a call away from you! 

Contact Information -
Websrefresh
Address:
600 W. Van Buren St. Phoenix AZ 85003
Phone: (602) 644-1779
Website: https://www.websrefresh.com

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Tuesday 26 March 2019

What are some ways you can use digital marketing for hotels?

There is no doubt that the hospitality industry is one of the most competitive industries today. But when you are careful with your marketing strategies, you generate a high chance of attracting more and more customers regardless of the competition. 

It is important that you play a role in making your marketing strategy work and a few digital marketing ideas will aid you set your hotel apart from the tough market competition. 

Social media: Make sure you have your social media. Remember, your friends, relatives, and targeted customers are on social media. Thus, online presence in social platforms like Facebook, Twitter, etc., is always a valuable addition to your marketing strategy. It will improve your web presence a lot and also work as a communication channel connecting you to your customers. 

Add Blogs: Hotel blogs are always remained popular among customers. When travelers search for an event and find an article about that event on your blog post, they will surely book a room in your hotel. In the other hand, they also boost up keyword optimization. 

Newsletter: Every year your city has the same events. You can mail your customers that if they are coming to attend any event, they can stay at your hotel. Moreover, you can also inform about discounts and offers that you are offering to the customers. This will attract customers and encourage them to book a room at your hotel. 

Linking: Always link your hotel to nearby restaurants, bars, and other popular places, and they will link you link back. It is the best social media optimization technique as it attracts Google and helps your site to get better visibility on the web world. 

With these simple and easy tips, you can improve your hotel online presence easily. For professional assistance, you can approach reputed company i.e. Websrefresh. The company has been providing outstanding digital marketing services to the hoteliers and other industries for many years. Contact today!

Contact Information -
Websrefresh Phoenix, AZ
600 W. Van Buren St.
Phoenix AZ 85003
Phone: (602) 644-1779

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Tuesday 19 March 2019

Why is it important to have, maintain and respond to reviews?

There is no need to mention that online reviews generate a big impact on the hotel business. Every hotel owner today is aware of the fact that they can boost up their revenue with improved guest experience and positive reviews. Consumer reviews are significantly more trusted than the information provided on by the hoteliers on the websites.  

If you are also running a hotel and want to know who you can maintain and increase positive reviews, then you should follow some simple yet highly effective tips. 

Ask your happy customers to write reviews: Facebook, Expedia, Booking.com, and Google are key components where guests will post reviews. You should ask your guests about their experience when they checkout from the hotel. If they say they had a good experience and they will come again, take their email ID and ask them to post a review on social media. They will surely do it with pleasure.  If they forget, you can remind them on their mail ID. 

Respond to negative reviews: You should respond to the negative reviews as well. This will help you to understand the other side of the story. Moreover, it will help you to improve your hospitality services and make your hotel appear more reliable online. 

Once you have more positive reviews the negative reviews will come down. You can also take professional assistance for review management. Websrefresh is a reputed Phoenix-based company offering exceptional online marketing services to the hotel industries and other companies for many years.  Feel free to call them! 

Contact Information -

Websrefresh

600 W. Van Buren St.

Phoenix AZ 85003

Phone: (602) 644-1779

Website - https://www.websrefresh.com

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Wednesday 13 March 2019

How can I attack customers to get direct booking?

Nowadays, almost all hotels and motels have their own websites with a room booking engine attached to their portal to let people to book rooms in their hotels anytime and anywhere in just a few minutes. This way hoteliers can market their lodging facilities directly to their potential customers. But due to the high competition in the hospitality industry, sometime it becomes challenging for the hoteliers to get direct booking.

If you are running a hotel business and want to improve direct booking on your site, then you should implement these clever tips.

Professional website: When it comes to boosting up direct booking, your website plays a vital role. Your site must have a good digital identity to attract maximum visitors. It should be easy to explore and user-friendly. The site should be properly optimized for search engines. It will improve your website visibility and attract more customers.

Professional photography:

Your hotel must have photographer that can convert your visitors into your customers. To click clean and impressive pictures of your hotel rooms, breakfast area, parking area and other areas, you can approach to professional photographers as they are expert in this work.

Seasonal contact: You should post seasonal content on your site. This makes your website more visible on search engines and thus attracting more visitors.

However, if you need professional support to boost up direct booking, then you approach a reputed company i.e. Websrefresh. The company has been providing complete marketing services to the hotel owners at very reasonable prices for many years. For any query, feel free to call them.

Contact Information -
Websrefresh
600 W. Van Buren St. Phoenix AZ 85003
Phone: (602) 644-1779
Website - Websrefresh.com

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Wednesday 6 March 2019

Why online marketing is important for hotel business?


A website, undoubtedly, is an indispensable part for your hotel business. It acts like a bridge between the hotel and potential customers. But just having a website is not enough at all. You should understand that your website is a tool for expanding your hotel business.  So marketing for hotel website should be of prime interest and importance to you. In order to promote your hotel and get more website traffic, you should always use innovative marketing strategies.

If done properly, it will be beneficial and profitable for your business. The properly done up marketing strategies can make a big difference in the end results by bringing more customers and generating high revenue to the hotel.

However, if you cannot take out much time or have no idea about how to devise innovative marketing strategies, then you can approach a reputed web designing company like Websrefresh. The company provides exceptional marketing services to hotel businesses to help them boost revenue.  For any query, feel free to call us!

Contact Information-

Websrefresh Phoenix, AZ
600 W. Van Buren St.
Phoenix AZ 85003
Phone: (602) 644-1779
Website - www.websrefresh.com
Watch Hotel Marketing Tips- https://www.youtube.com/watch?v=pzaNki0nElo

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Tuesday 26 February 2019

When should I start Social Media Marketing?


Social media marketing is the best platform for hotel owners to give their business good exposure. Your customers and future customers are using social media sites like Facebook and Twitter and it is the best way to engage with them. In addition to retaining good online presence with your web portal, you need to be discernible with social media sites also. 

In fact, you should always start social media marketing six months before the establishment of your hotel business. You should upload pictures of your hotel rooms and other areas like breakfast area, parking lot, swimming pool, business center etc on social channels so that your targeted customers can get idea about your hotel. 

It will provide your business applause and your targeted customers will brag about your exceptional hospitality services and amenities. The more your hotel name comes up online, the more people will show interest to use your hospitality service.  

Some key benefits of Social media marketing for hotel business are mentioned below-
  • Improved search engine ranking
  • Improved brand Visibility and loyalty
  • Boost in website traffic
  • Better customer experience, and more.
When you take the time to promote your hotel via social media sites, you'll begin to observe payoffs in the form of more web visitors, improved sales and online reputation. 

You can approach reputed company like Websrefresh to get exceptional social media marketing services. It is a reputed company which provides exceptional social media marketing services for the hotel industry.

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Wednesday 20 February 2019

What changes should I make to my website to be ADA compliant?

Having a website that is ADA compliant and accessible to physically challenged people is beneficial to hotel business for numerous reasons. It not only improves web traffic, but makes a website more reliable for everyone.

Here are a few simple steps that you can follow to make your website ADA compliant.

Add room images with all amenities: Your website must have clear images of your handicap rooms that showcase all amenities that you provide for the comfort of the physically challenged guests like wheelchair etc.  This will give confidence to physically challenged people to book a room in your hotel.  

Choose the Right Graphics for uploading images: You should use top quality graphic software to upload pictures of your hotel rooms and amenities.  Your images should also have Alt-tag descriptions so that people who are partially blind or having any visual difficulty can read without any obscurity. 

Use colors wisely: If the colors on your website for imperative elements such as form buttons do not have good contrast then it is difficult for web users to determine and distinguish what the button is and where it should go.  

Approach a reputed company: Hiring a reliable web designing and web development company like Websrefresh for your hotel business ensure you get high-quality services that meet ADA standards.

Contact Information -
Websrefresh Phoenix, AZ

Address: 600 W. Van Buren St. Phoenix AZ 85003
Phone: (602) 644-1779
Website: www.websrefresh.com
Watch Hotel Marketing Tips: https://www.youtube.com/watch?v=OUcfYrPXOMc

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Wednesday 13 February 2019

Vanity Website vs. Brand Website: Which is the Best to Stand Out in Hotel Industry?

In today’s date, the demand of unique experience amongst travelers has increased. That’s the reason, top hoteliers are investing in vanity website over brand website to get proven results and higher online revenue.

If we talk about a vanity website, it is a long-term investment that offers improved user experience to the potential customers with better visuals. 

All you have to do is custom design, hire a professional Photographer and publish seasonal content. 

So, what are you waiting for? Hire a professional company today that specializes in designing a vanity website for your brand! 
Contact Information -
Websrefresh Phoenix, AZ
600 W. Van Buren St.
Phoenix AZ 85003
Phone: (602) 644-1779
Website: https://www.websrefresh.com
Watch Hotel Marketing Tips: https://www.youtube.com/watch?v=TS6l8zeM1RI

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Wednesday 6 February 2019

Here’s How You Can Achieve Maximum Revenue from Your Hotel Business

Today, hospitality industry has become more challenging. Opening a hotel is easy; but making it successful has become daunting task these days. It has never been easier to earn higher revenue in every quarter. For this, you have to put special efforts to see an increase in hotel’s occupancy and hence, revenue. 

First of all, you should keep your guests fully satisfied with best services . Besides, you should have a professional website with online booking engine that will facilitate your potential guests to do bookings on the go. This will increase hotel occupancy. 


What’s more, you should add excellent quality photographs of your hotel at the website to give an idea how your hotel looks like. If you don’t have time to click photographs, just hire a professional photographer. Last but not least, approach the best marketing company to promote your business worldwide. 

Presently, there are numerous companies that offer excellent services to the clients. But when it comes to approaching a leading company having specialization in hospitality industry, then you can contact Websrefresh. The experts at company specialize in various areas like web development, mobile web, brand positioning, photography, mobile applications, search engine optimization, and more. So, if you have just opened a hotel and want to boost revenue, then you should approach them.

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