Online Reputation Management Key for Independent Hotels’ Success

With the onset of e-commerce, most hotel businesses are reaping the fruits of affordable and targeted marketing. But when independent hotels have to compete with large hotel chains, they face a serious handicap with regard to resources and marketing budget. 

To begin with, they do not have big brand names that they can hide behind. In addition, whenever they are faced with a problem, they do not have millions of dollars to throw at it hoping for its dissipation. So, naturally, independent hotels are at a disadvantage in terms of hotel reputation management.

The truth on the other hand is that it is very easy independent hotels to beat their competition. All they have to do is invest in online reputation management. 

One of the advantages that independent hoteliers have is that they can on-spot decisions, which can result in outstanding experience for their guests. In the same vein, they can also implement effective online reputation management strategies without having to go through wide consultations. 

Hotels brand positioning is very important when it comes to attracting more customers. Statistics from Google Think, 69% of those who go on holidays use travel review websites. 

This means that a majority of customers will only check in a hotel after they have verified their reputation online.