Due to the ever increasing demand of hotel accommodation all over the world, the competition for hotel owners is an all-time high. As a result, hoteliers can’t afford to use outdated marketing practices and tactics. The key to better marketing performance of your hotel business is to devise a marketing strategy that is aligned to your business goals and meets the expectations of your guests. 

Since hotel industry is a global and highly competitive marketplace, the success of your hotel business depends on an effective marketing strategy for brand promotion, attracting more customers and enhancing your online visibility. Guests expect personalized attention, and their experience plays a great role for the reputation of your business as they will share their experience with others, be it positive or negative. That’s why your hotel online marketing strategy should be focused on ensuring an overall positive experience for your guests with personalized servicing. 

Here are some of the key elements of a successful hotel marketing strategy:

·     Your website should be interactive, engaging and responsive, and should be easily accessible to the customers across all devices such as smartphones and tablets. 

·     You need to create a cross-channel brand promotion for your hotel business. Email marketing campaigns such as newsletters with inspiring subject lines can help in generating leads and conversions. 

·     Many customers rely on social media to get information about the services and products they are interested in. So, you need to have an impressive social media presence on Facebook, Twitter, Instagram, YouTube etc. to target the potential customers. 

·     Your marketers should be able to put your hotel data for best use. You should work to provide personalized experience to your guests.

·     Make sure that you have an efficient booking engine installed on your website so that the users can book accommodation in your hotel in as few clicks as possible. The website design should be a visual treat for your customers with clear tabs and fast loading time.

·     Connect with online travel agencies (OTAs) such as Expedia and Hotels.com. This will allow the guests to find you easily without searching internet for specific keywords. 

A successful hotel online marketing strategy should be able to deliver a consistent and multi-channel experience to your guests throughout their journey. Deploying guest-focused personalization training will help in improving staying experience for the guests, and would encourage them for repeat stays. If you want to outsmart the competitors, it’s high time you reach out to the marketers who provide specialized services to the businesses in hotel and hospitality industry.

It is wise to mind the reputation the hotel has to its prospective clients. The reputation will either determine if the clients will choose your hotel or not. According to most people, reputation reveals the quality of hospitality services the hotel can provide. Avoiding a bad reputation is a great strategy. Listed below are reasons why reputation management is important for hotels.

Trust and credibility

Without having the trust of the clients, the hotel is as good as dead. Unfortunately, distrust spreads like wildfire in the market. Thus, other potential clients will start avoiding the hotel. To avoid losing credibility and trust, prevent people from sharing negative context about the hotel. With ORM, you can easily change their perception and win them over again.

Sales

ORM helps in boosting the sales of the hotel. That is because the hotel will be meeting the needs of its guests to their expectations. ORM involves knowing the opinions of the clients about the services of the hotel. By improving the services of the hotel with the feedback of the guests, the hotel is likely to emerge the top in various researches on hotel businesses.

Recruitment

The success of any hotel depends on its workers. However, most job seekers want employment in the most reputable hotel. Thus, hotels that have a very poor reputation might never get applications from highly qualified experts. That would minimize the success of the firm. Hotel reputation management helps in attracting suitable candidates for the hotel. 

Professional image

For the hotel to expand, it will need the aid of the investors. However, the investors never invest their money blindly. They would want to know more about the hotel before making the decision to invest or not to invest. Any negative remark on the internet might be a turn off to investors. Thus, ORM maintains a professional image for hotels. This attracts investors.

Avoid distractions

In many occasions, we have witnessed big brands vanishing from the market because of negative speculations and rumors. ORM helps to protect the brand of the hotel from such crises. Responding to rumors and questions with precision will give hotels owners a chance to change the perspective of their potential clients. 

Let’s face it, all online businesses need promotion, especially those in the hospitality industry. Fact is, the industry is a competitive one now that all webmasters have learnt a few SEO and internet marketing tips and tricks. It is therefore not a surprise that hotel businesses are habitually using hotel website marketing tools unlike before. 

First things first though, website marketing is the use of web and email for advertising with the intention of driving traffic to the website as well as boosting sales. This process is doable with different online marketing techniques. For example, the most preferred are social media marketing, search engine optimization, content marketing and search engine marketing. 

Once you have applied these tricks to your online marketing agenda, you will definitely attract more traffic to your website. Millions of internet users will find you and will want to know more about your or your business. In addition, the more clicks you get to your website, the more internet users will understand your business, your products and your services. 

Good news is, online advertising is not as expensive as most traditional ways of advertising have proven to be. It is fast, reliable and above all, it requires a very small budget. All you need is to find someone who has the skills and experience in internet marketing and search engine optimization. 

Not to worry if this sounds new to you; read on for a useful tip for ensuring that you hire a good internet marketer for your business. The most important aspects to look at include high quality web content skills, the power to design a sleek and sophisticated website, link building techniques and a good understanding of social media marketing to mention but a few.

A professional SEO (search engine optimization) expert is capable of providing the above services. With their good services, you can rest assured that your hotel website will get the best exposure online despite the immense competition. So, embrace the current online marketing marvels and be one of the highly ranked websites by Google, Yahoo and Bing.

 

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It is a well-known fact that we are living in a digital age. Almost everything has become computerized. The world has become a global village and almost everyone is on the internet. Newspapers are just about to become a thing of the past. Most people nowadays heavily rely on the internet for news and updates. In addition to using the internet as a source of information, people are also shopping and making hotel bookings and bookings for various other services online. Therefore, you cannot afford to not have an online presence, or to have a shoddily done website just for the sake of it in this day and age.

If you own a hotel, it is important to have an internet presence. You may own a very big hotel that offers the best services but if you do not have an internet presence, you are losing out big time. Some advantages of having an online presence include:

·         Increased hotel web promotion – If you are online, people who visit your hotel and enjoy the services will be able to leave their reviews on your site or social media pages. This helps market your hotel to potential clients, and the best thing is that it is your satisfied clients who are doing the marketing for you. Prospective clients are more likely to trust the reviews done by past clients who have experienced your services firsthand.

·         Connect with potential clients – In this day and age, before physically visiting a place, people like to check it out on the internet and social media. The information provided on your website will help potential clients to determine whether your hotel is the best fit for them or not. Therefore, you should do your best present your hotel in the best light so that people are drawn to it when they visit your site.

·         Increased popularity – When you have an internet presence, people from all over the world can get access to you. This gives you an upper hand when tourists visit your country. Most bookings are done online. The hotels are also chosen according to reviews that they have.

Introduction

A website is a digital window into your company or business. It is a necessary asset in marketing and brand promotion. As such, every hotel should have one. Nowadays, it is not enough to simply have a website. You should promote it. This can be done in a process known as Search Engine Optimization (SEO). Often performed by expert companies or technicians, its main objective is to make the website as visible as possible. Here are the activities which are performed in this process.

Some activities performed in website promotion

There are some activities which are necessary in the process of promoting a website. They include:

1. Social media promotion
2. Digital advertising
3. Email marketing
4. Blogging
5. Content marketing

Social media promotion

Majority of online consumers meet for communication in social media platforms. Therefore, this is a prime location for Hotel Web Promotion. By applying strategies such as making relevant posts, inviting key parties, posting media and holding online discussions, you can promote a website. 

 

Email marketing

Email is one of the original methods of communicating on the Internet. Despite being a legacy method, it is still used heavily today. It is therefore one of the ways through which you can promote a website. 

 

You can create an email list of parties who would be visitors or consumers in your site. After that, you can send marketing emails to them regularly. The promotion process is activated by using a call to action in the emails.

Conclusion

For your hotel to be highly visible online, it is important to perform Hotel Web Promotion. The strategies above can help achieve this objective. They are often applied in Search Engine Optimization (SEO).

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Are you struggling to increase the occupancy of your hotel? Fact is, because you are in such a competitive industry, you will have to go an extra mile for you to build a clientele. And as we all know, the more the customers, the higher the hotel revenue.

That said, here are some hotel website marketing activities that you must consider for you to increase the number of customers that come to your hotel. So, (please) read on.

• Website design – There are numerous hotel websites flooding the internet. So, to make your website one of the most visited, you need to present the most attractive and attention grabbing site.
• Search Engine Optimization – A website without Search Engine Optimization (SEO) is as good as dead. You will need to generate content for your website, use link building and any other SEO techniques that will help boost traffic to the site.
• Social media marketing – These days, social media is a very huge part of our lives. So, if you want to get to the clients, bring your business to the social networks. 
  
  
  
   
  

And as much as these techniques seem too easy to do, it is best that you work with professionals for best results. For example, for web design, find a web designer. On the other hand, an SEO expert can help you optimize your site, create content and market your site on social networks. Besides, you can give lucrative offers to your customers on New Year to get more bookings.

As a final point, your website marketing strategies can make or break your business success story.