With the onset of e-commerce, most hotel businesses are reaping the fruits of affordable and targeted marketing. But when independent hotels have to compete with large hotel chains, they face a serious handicap with regard to resources and marketing budget. 

To begin with, they do not have big brand names that they can hide behind. In addition, whenever they are faced with a problem, they do not have millions of dollars to throw at it hoping for its dissipation. So, naturally, independent hotels are at a disadvantage in terms of hotel reputation management.

The truth on the other hand is that it is very easy independent hotels to beat their competition. All they have to do is invest in online reputation management. 

One of the advantages that independent hoteliers have is that they can on-spot decisions, which can result in outstanding experience for their guests. In the same vein, they can also implement effective online reputation management strategies without having to go through wide consultations. 

Hotels brand positioning is very important when it comes to attracting more customers. Statistics from Google Think, 69% of those who go on holidays use travel review websites. 

This means that a majority of customers will only check in a hotel after they have verified their reputation online.

In the current technological world, consumers are using their mobile devices for almost everything. When it comes to searching for information or buying goods from e-commerce websites, mobile devices account for 75% of transactions, according to recent statistics. If you are in the hotel industry, hotel mobile app development should be part of your marketing strategy. 

Guests in the hospitality industry no longer have to queue just to fill in the forms with details of their stay. All the information can now be integrated through a mobile app. In fact, by the time the customer arrives, they just have to settle in their room. 

Efficiency and comfort is vital in this industry. In this era where the hospitality industry is moving to answering the demands of their customers based on mobile technology, it is also prudent to have a responsive hotel web design. 

This will be one platform that gives clients exceptional customer experience. Mobile hotel apps are now going beyond making hotel reservations. While these apps cannot provide a face to face answer accompanied with a smile, they offer quick answers to the concerns of guests. 

They are equally making access to information much easier. In a jiffy, success in the hospitality sector depends on how the industry can integrate mobile apps to their services.