There is no doubt that the hospitality industry is one of the most competitive industries today. But when you are careful with your marketing strategies, you generate a high chance of attracting more and more customers regardless of the competition. 

It is important that you play a role in making your marketing strategy work and a few digital marketing ideas will aid you set your hotel apart from the tough market competition. 

Social media: Make sure you have your social media. Remember, your friends, relatives, and targeted customers are on social media. Thus, online presence in social platforms like Facebook, Twitter, etc., is always a valuable addition to your marketing strategy. It will improve your web presence a lot and also work as a communication channel connecting you to your customers. 

Add Blogs: Hotel blogs are always remained popular among customers. When travelers search for an event and find an article about that event on your blog post, they will surely book a room in your hotel. In the other hand, they also boost up keyword optimization. 

Newsletter: Every year your city has the same events. You can mail your customers that if they are coming to attend any event, they can stay at your hotel. Moreover, you can also inform about discounts and offers that you are offering to the customers. This will attract customers and encourage them to book a room at your hotel. 

Linking: Always link your hotel to nearby restaurants, bars, and other popular places, and they will link you link back. It is the best social media optimization technique as it attracts Google and helps your site to get better visibility on the web world. 

With these simple and easy tips, you can improve your hotel online presence easily. For professional assistance, you can approach reputed company i.e. Websrefresh. The company has been providing outstanding digital marketing services to the hoteliers and other industries for many years. Contact today!

Contact Information -

Websrefresh Phoenix, AZ

600 W. Van Buren St.

Phoenix AZ 85003

Phone: (602) 644-1779

Website - www.websrefresh.com

There is no need to mention that online reviews generate a big impact on the hotel business. Every hotel owner today is aware of the fact that they can boost up their revenue with improved guest experience and positive reviews. Consumer reviews are significantly more trusted than the information provided on by the hoteliers on the websites.  

If you are also running a hotel and want to know who you can maintain and increase positive reviews, then you should follow some simple yet highly effective tips. 

Ask your happy customers to write reviews: Facebook, Expedia, Booking.com, and Google are key components where guests will post reviews. You should ask your guests about their experience when they checkout from the hotel. If they say they had a good experience and they will come again, take their email ID and ask them to post a review on social media. They will surely do it with pleasure.  If they forget, you can remind them on their mail ID. 

Respond to negative reviews: You should respond to the negative reviews as well. This will help you to understand the other side of the story. Moreover, it will help you to improve your hospitality services and make your hotel appear more reliable online. 

Once you have more positive reviews the negative reviews will come down. You can also take professional assistance for review management. Websrefresh is a reputed Phoenix-based company offering exceptional online marketing services to the hotel industries and other companies for many years.  Feel free to call them! 

Contact Information -

Websrefresh

600 W. Van Buren St.

Phoenix AZ 85003

Phone: (602) 644-1779

Website - https://www.websrefresh.com

Nowadays, almost all hotels and motels have their own websites with a room booking engine attached to their portal to let people to book rooms in their hotels anytime and anywhere in just a few minutes. This way hoteliers can market their lodging facilities directly to their potential customers. But due to the high competition in the hospitality industry, sometime it becomes challenging for the hoteliers to get direct booking.

If you are running a hotel business and want to improve direct booking on your site, then you should implement these clever tips.

Professional website: When it comes to boosting up direct booking, your website plays a vital role. Your site must have a good digital identity to attract maximum visitors. It should be easy to explore and user-friendly. The site should be properly optimized for search engines. It will improve your website visibility and attract more customers.

Professional photography:

Your hotel must have photographer that can convert your visitors into your customers. To click clean and impressive pictures of your hotel rooms, breakfast area, parking area and other areas, you can approach to professional photographers as they are expert in this work.

Seasonal contact: You should post seasonal content on your site. This makes your website more visible on search engines and thus attracting more visitors.

However, if you need professional support to boost up direct booking, then you approach a reputed company i.e. Websrefresh. The company has been providing complete marketing services to the hotel owners at very reasonable prices for many years. For any query, feel free to call them.

Contact Information -

Websrefresh

600 W. Van Buren St. Phoenix AZ 85003

Phone: (602) 644-1779

Website - Websrefresh.com

A website, undoubtedly, is an indispensable part for your hotel business. It acts like a bridge between the hotel and potential customers. But just having a website is not enough at all. You should understand that your website is a tool for expanding your hotel business.  So marketing for hotel website should be of prime interest and importance to you. In order to promote your hotel and get more website traffic, you should always use innovative marketing strategies.

If done properly, it will be beneficial and profitable for your business. The properly done up marketing strategies can make a big difference in the end results by bringing more customers and generating high revenue to the hotel.

However, if you cannot take out much time or have no idea about how to devise innovative marketing strategies, then you can approach a reputed web designing company like Websrefresh. The company provides exceptional marketing services to hotel businesses to help them boost revenue.  For any query, feel free to call us!

Contact Information-

Websrefresh Phoenix, AZ
600 W. Van Buren St.
Phoenix AZ 85003
Phone: (602) 644-1779
Website - www.websrefresh.com

Watch Hotel Marketing Tips- https://www.youtube.com/watch?v=pzaNki0nElo